Recently, MDG Advertising Agency produced an infographic presenting 5 essential elements that attract new customers and increase engagement and sales.

1. Fast Loading & User-Friendly Site

Customers demand intuitive, responsive, and fast-loading web pages. In fact, 47% of internet users state that usability and responsiveness are the most important criteria for an e-commerce website.

In a fast-paced world, customer patience is thinning: 75% of buyers will leave your site if the loading time is slow. Furthermore, your site must be optimized for mobile use, as 77% of users between 18 to 29 years old now make purchases primarily via smartphones or tablets.

2. Accurate and Detailed Product Information

Providing in-depth product information is essential for conversion. Approximately 68% of customers read the full product description before buying. If your information is too general, they won't be encouraged to purchase. 77% of buyers admit that product descriptions directly influence their final decision.

Suggesting a FAQ (Frequently Asked Questions) section helps reassure hesitant shoppers; 40% of users want to find answers to specific questions immediately. Most importantly, information must be accurate. More than 42% of surveyed users have returned items because the site description didn't match the delivered product—leading to 86% of those customers never returning to that store.

3. Clear Images Including Details

It is vital to prioritize high-quality product photos. 26% of users admit to abandoning an online transaction due to poor visual quality. Since customers cannot touch the physical product, they rely entirely on high-resolution images. Statistics show that 67% of buyers use the "zoom" feature to inspect fine details before committing.

4. Ratings and Reviews

Before buying, 73% of customers look for verified reviews regarding product quality and service. However, 48% of users remain skeptical of reviews because they can be manipulated. Authenticity and third-party verification are key to building lasting trust and guaranteeing product quality.

5. A Fast and Dynamic Internal Search Engine

The on-site search engine is crucial for large inventories, allowing users to filter products effectively. 70% of shoppers use it regularly to save time. For an optimal experience, highlight the search bar, implement an autocomplete feature, and include images and ratings directly within the search results.

By focusing on these five elements, visitors will enjoy a better browsing experience and be more easily influenced to complete a purchase.

Want to optimize your e-commerce site? Tell me about your project and we'll take it from there.