Picking a color theme for your website is often an exciting yet confusing experience. Should your website's color theme represent your branding and identity? Does blue work better than green? Is there a psychological reason behind the colors used on your site?

When you are developing a website, you need to decide on its color palette. This can be a difficult task if you don't have an existing branding theme. A good starting point is to base your website color theme on your company's identity or logo. If you don't have those yet, you should probably work on them first.

Red

Red is passion. It shows energy and determination, but it can also stand for danger. Red catches the eye and is often used to highlight important areas on a website, such as Call to Action (CTA) buttons.

Blue

Blue is one of the most popular website colors. It conveys trust, stability, and objectivity. Blue is a favorite among financial institutions and consulting service providers.

Green

Green reflects nature, harmony, and hope. It is commonly found on websites related to the environment, nature, and health. Green is also frequently used for Call to Action buttons as a "good to go" signal, similar to a traffic light.

Yellow

Yellow is cheerful and stands for creativity, youth, and optimism. Like a highlighter, yellow can be used to emphasize important notes or features on your website.

Pink

Pink is often associated with femininity. However, darker shades of pink can produce a credible, professional look for business websites.

Purple / Violet

Purple resembles creativity, knowledge, elegance, and luxury. It is an excellent alternative if you want to embody these traits without using blue.

Black and White

A white background is the most common choice on the internet. It stands for simplicity and pairs well with almost any color combination, especially blue. A black background is often used by creative and modeling agencies to add a mysterious character to the business identity.