In online marketing, it is important to create a portal that is functional and aesthetically appealing. Additionally, it should exactly communicate what the business intends to and help create online goodwill.

While you are designing your website, remember to test it often and make sure it is technically appropriate for your target audience. The design elements you incorporate represent the voice of the brand, and it is vital to use design tools effectively to ensure your audience listens.

Effective Communication through Typography

Typography plays a significant role in facilitating communication. Simple factors such as font size and type affect the legibility of your content, influencing visitor perceptions and the success of your internet marketing. If the font is too small or makes the layout look overcrowded, your target audience may be put off by your website.

The Influence of the Written Word

Despite the various tools available to communicate with online audiences, 95% of information passed through the web is in written form. Hence, it is crucial that designers understand the significance of maintaining basic discipline in the application of typography.

Typography and Audience Behavior

When a visitor arrives at your website, there are high chances they will immediately focus on the text, often ignoring flash presentations and illustrations. Remember that every user visits your site to acquire information. Since they deem textual form the most relevant, it is extremely important to weave it effectively into your web design.

Irrespective of how aesthetic you make your website look, it is eventually the way your content is presented that calls for action from your audience.

Why You Must Not Ignore Typography:

• Audiences tend to look at text first; therefore, content must be aesthetically catchy and relevant.
• Almost 90% of your website design consists of textual elements. Focus on presenting it in a classy and sophisticated manner.
• Your content is as important to your audience as it is to you. If your design does not make content stand out, your audience will simply ignore it.

Every experienced web designer will tell you that instead of experimenting with fancy, illegible fonts, it is highly recommended to pick default fonts that audiences are used to reading. Additionally, consider your target audience's demographics and select a font that is legible and attractive to that specific group. Picking the right font is not rocket science, provided you are clear about basic design principles.

If you are interested in improving your online presence through creative branding, contact Syaf.