I was invited to be one of the panelists discussing running a WordPress Development Agency at WordCamp Kuala Lumpur 2017 last November.

If you're running a small web agency, here are some key points summarized from that discussion that you might find useful:

1. Perfect Your Skills: Many people have a talent but receive little recognition because the output isn't refined enough. Spend enough time developing your product - be it a website or a tool, until it is something you would personally buy.
2. Don’t Be Too Humble: I’ve struggled with this myself as I dislike "bragging." However, if you know your work is worth it, own it. When proposing to a client, explain why you are better than the rest.
3. Cover Different Mediums: Promote yourself across various channels - social media, person-to-person networking, and niche forums. This helps the market recognize your presence.
4. Invest in Great Advertisements: A professional advertisement is often the deciding factor for a client. If you believe in your value, invest in well-done marketing that makes you stand out from the crowd.
5. Stand Out: This is a common lesson for a reason. By being unique, you become more recognizable and, subsequently, more sought after. Emphasize what makes your agency different.
6. The Value of "Free" Work: Sometimes you gain more by not charging initially. Volunteering or providing demos and freebies displays your dedication and quality, acting as a surefire way to gain interest.
7. Conquer Your Fears: Self-promotion can be intimidating. When I felt hesitant, I focused on the potential growth of my business and bank balance - it really helps with the motivation!
8. Be Assertive: Never stray from your self-assurance. Become so confident in your services that you can answer any question from a place of deep knowledge. Know your business like the back of your hand.
9. Learn From Your Mistakes: When a prospect turns you down, ask why. If they point out a fault, use it as a chance to improve. Leaving your contact info professionally even after a "no" shows maturity and keeps the door open for the future.

There you have it! It was a great opportunity meeting wonderful people at WordCamp, and I hope for another great event next year!