At present, one of the most trending topics for Google is local SEO. Everybody is looking for things "near them." However, many people seem to be confused about how local search works. As a matter of fact, it is a "black hole" for some business owners. Here are the best ways that we think will help you to optimize your website for localized SEO in Malaysia.

Optimize the Homepage

The homepage of your website needs to state what you are and also what your location is. It is necessary to make Google understand each and every element of your business in order to get a better ranking.

Make sure that the title tag, meta description, and the header tag state this information clearly. When you use WordPress or Astro for building the website, it becomes easy to update these elements.

Optimize the Meta Data

There is often confusion as to whether meta descriptions and title tags are still relevant. Whatever might be the case, they play an important role as a ranking factor. They help in creating a professional impression in the minds of the customers who are visiting your website for the first time.

Nevertheless, when you are focusing on local SEO, your title tags should explicitly include the name of the city that you would like to focus on.

Develop a Page for Every Service, Product, and Location

You shouldn’t consolidate your offerings; it doesn’t help in the case of local SEO. If you apply product or service schemes to each and every location, you need to ensure that these have their own dedicated landing page.

This way, you will paint a clear sitemap for the search engines. Moreover, the product and service pages will rank for the specific things they are offering. Likewise, if you offer services at multiple locations, develop a page for every specific location.

Update the NAP Citation on the Website

NAP citation stands for Name, Address, and Phone number. Check how your business is listed in Google Business Profile and ensure it is listed identically on every page of your website. The best place to do this is in the footer.

Develop it in a manner that the footer code still loads for each of the pages so that it has a true site-wide effect. In case you are functioning in different locations, put in the NAP data which is relevant to that specific page location.

Add Business to the Local Directories

Another great way to optimize your website is by listing your business in local directories. Even though this is more time-consuming, professional digital marketing firms in Malaysia suggest that there are various tools out there that you can use to your advantage.

However, you need to ensure that every entry you make is exactly the same. Format and represent every detail mirroring your Google Business Profile page.

Create Social Media Signals

In case you don’t have a Facebook marketing Malaysia page, you should create one immediately. When you have a social media signal that points to your location, it serves as an added trust bonus. Just having the page active can help significantly with your local relevance.

Give Importance to Reviews

With time, your business will grow and you will require customer "votes" that validate your brand. Reviews state that you are actually who you say you are and located where you say you are located. High-quality reviews help you get a better ranking in the local map pack.