People love a good user experience when they are looking for information on the internet. There are many factors to consider when building a great UX for your website, especially accessibility and the quality of your content—such as providing clarity about your services and products.

In addition, you must consider a proper web layout for both desktop and mobile users. Here are some tips to help you create a better experience for your visitors:

Security

Your customers should feel secure when using your website, especially if they need to enter personal information into a contact or enquiry form. If you are running an online store, make sure customers feel safe providing credit card information during a purchase. Nobody likes a fishy website; getting a security certificate (SSL) from your hosting provider is a major advantage for your business.

Contact Information

People like to do business with a real, verifiable company. Your professional website should clearly display your business contact information—address, telephone number, and email—so it is easy for prospects to reach you. If you are providing consultation services in Malaysia, including a local address and telephone number builds local trust. Without clear contact details, potential customers will likely turn to your competitors.

Readability

The content on your website needs to be clear and readable. Use a proper font based on your target audience. Avoid fancy fonts (like cursive or overly stylized tech fonts) that might work for a logo but are impractical for body text. When in doubt, refer to major news portals like CNN to see which font types and sizes they utilize for maximum legibility.

Be Responsive

Years ago, the focus was solely on desktop layouts. Today, the game has changed. You must ensure your website looks great on tablets and mobile phones. Use your Google Analytics account to see what devices your visitors are using and optimize your layout accordingly. While wearable devices are on the horizon, focusing on a fluid desktop and mobile experience is the priority right now.

Go Social

Facebook remains a massive social platform in Malaysia. Chances are your potential customers are active there, as well as on other platforms. Utilize these channels to reach out, making it easy for them to learn about your business and get connected with you.