You have a nice website with great information about your business. You have a lot of visitors and potential customers visiting your website every day. But if you are not getting many phone calls or emails, it means your website is not converting well.

I’m going to share the psychological side of the Call To Action (CTA) button. Ever wonder how something as simple as a button can increase your website conversion?

1. Attractive Button Color

A yellow button, for example, shouldn't be used if the theme of your website is predominantly green. To trigger a response, you can follow two main strategies:

1. Let the color of the button contrast sharply with the rest of the website.
2. Choose a color that evokes a certain feeling in your visitors.

When your website is predominantly red, a green CTA button will quickly draw attention; the visitor will be unconsciously more likely to click it. Alternatively, choose a color that fits your niche: Black indicates luxury (ideal for high-end watches), Blue radiates confidence (popular for finance), and Orange encourages immediate action.

2. 'Clickable' Text

The purpose of the CTA button is to prompt immediate action, so use clear, attractive text. Specificity is key: "Download Now" works much better than "Click Here." Use active verbs like "buy," "compare," or "order."

Finally, create a sense of urgency. The "Fear Of Missing Out" (FOMO) plays a huge role in conversions. "Ask for a quote NOW" will encourage more action than a passive "Request for a Quotation."

3. Shape and Size

A Call To Action button should be seen as a digital form of an ordinary button, so it must look visually familiar. Think of a doorbell. To convert well, emulate the characteristics of a physical button.

[Image of various CTA button shapes comparing square, rounded, and pill-shaped designs for clickability]

While round buttons can work, they are often impractical for holding text. A rectangular shape is usually the best option. You can also get the best of both worlds by using a rectangular button with rounded corners!

Don't forget the size. With over 70% of internet users on mobile, a button that is too small will be missed or hard to tap. Make it big enough to be noticed, but not so large that it overwhelms the layout.

4. Location of the Button

Where should you place your perfect button? There are three strategic areas:

• Above the Fold: The portion of your site visible without scrolling. Over 80% of visitors spend their time here, making it prime real estate.
• The Bottom of the Page: Based on the AIDA model (Attention, Interest, Desire, Action). Once the visitor has read your content and their interest has peaked, the button is there to catch the "Action."
• Directly Below the Fold: Useful for buttons with longer text. After a quick scan, the visitor is still engaged and will give your button full attention.

That's a wrap! If you need help creating a website that converts, click the button below NOW and let's start talking!