It is challenging for your website to stand out from the crowd without understanding how Google works. Many methods and tricks has been shared on the internet about SEO positioning, but the whole effort need to back to the source – the quality of your content.
If you have a website, make sure your content is rich, offers quality information with frequent updates from time to time, through blogs, news, etc.
If you have good content, people will appreciate your site and eventually, your website will be in Google preferred list.
I always believe that a beautiful website makes people come, quality content makes them stay.